“The Archives” - Spence vs. Crawford
A product and content activation commemorating and immortalizing two legends of the modern boxing era: Errol Spence Jr. and Terence Crawford. Portrait photography, montage video, a limited production of screenprinted fight posters, and the introduction of “The Archives” boxing memorabilia product category was all introduced in promotion of the historic matchup.
A product and content activation commemorating and immortalizing two legends of the modern boxing era: Errol Spence Jr. and Terence Crawford. Portrait photography, montage video, a limited production of screenprinted fight posters, and the introduction of “The Archives” boxing memorabilia product category was all introduced in promotion of the historic matchup.
Creative Direction
Video
Photography
Video
Photography
